Only Gear
Fitness & Gym Equipment
Industry
Full growth package
Social Media Advertising & Creative Development
INTRODUCTION
Only Gear came to us with a vision to become Lebanon's go-to destination for premium fitness and gym equipment. As a company specializing in high-quality workout gear, from dumbbells and resistance bands to complete home gym setups, they had excellent products and competitive pricing. However, their online presence wasn't generating the traffic and sales they needed to scale. Their product photography was inconsistent, their social media ads were underperforming, and they weren't effectively reaching fitness enthusiasts who were ready to invest in home and gym equipment. They needed more than just ads—they needed a complete growth system that could showcase their products professionally, drive qualified traffic to their website, and convert browsers into buyers.
OUR APPROACH
As part of our full growth package, we took complete ownership of Only Gear's social media advertising strategy and execution. Our approach combined professional product photography with data-driven paid advertising to maximize their reach and website conversions.
Creative Development:
We began by conducting a comprehensive product photoshoot, capturing their fitness equipment in action and in lifestyle settings. Our creative team designed high-converting ad creatives that showcased the quality, durability, and versatility of their gym equipment. We created multiple creative variations including:
Clean product shots on white backgrounds for credibility
Lifestyle images showing the equipment in use at home gyms
Before-and-after transformation imagery to inspire action
Video demonstrations showcasing product features and quality
Comparison shots highlighting value versus competitors
Every creative was optimized for mobile viewing with clear product benefits, pricing transparency, and strong calls-to-action that drove clicks to their website.
THE RESULTS
The transformation was exceptional. Within the first 2 months of launching our optimized campaigns, Only Gear saw remarkable performance:
20% Click-Through Rate (CTR) - An exceptionally high CTR, far exceeding industry standards (typical e-commerce CTR is 1-2%)
2,000+ Website Visits - High-quality traffic from interested fitness enthusiasts
350+ Add-to-Carts - Strong purchase intent from qualified visitors
$1.85 Cost Per Click - Highly efficient traffic acquisition
4.8x ROAS - For every dollar spent on ads, they generated $4.80 in revenue
180+ Direct Sales - Converted visitors into paying customers
$42,000+ in Revenue - Generated from the ad campaigns in 2 months
5.2x follower growth - Instagram following grew from 1,200 to 6,200+ engaged fitness enthusiasts
Ready to scale your social ads game?
If you want to achieve ground-breaking growth with increased sales then you're in the right place.
Ready to scale your social ads game?
If you want to achieve ground-breaking growth with increased sales then you're in the right place.
Ready to scale your social ads game?
If you want to achieve ground-breaking growth with increased sales then you're in the right place.